- The Ask: To develop a high-end social media series for the Infiniti Q-Series using raw drone footage and other assets provided with zero creative direction.
- The Strategy: I approached this project as both a researcher and a creative director. I conducted deep dives into the technical specifications of each Q-series model to ensure the narrative was grounded in authority. I wrote original scripts for each vehicle and utilized AI voice narration, carefully selecting vocal tones and sophisticated verbiage that aligned with Infiniti’s "Modern Luxury" identity. By syncing cinematic drone sweeps with spec-heavy scripts and premium sound design, I transformed disjointed raw clips into a series of cohesive "luxury tours." This project highlights my ability to use emerging technology to maintain brand consistency and production value at scale.
- The Result: The series elevated the dealership’s digital showroom, providing a premium, educational experience that mirrored national-level luxury advertising. It serves as a benchmark for how research-backed scripting and strategic audio selection can provide a high ROI on existing raw assets.
