- The Ask: To transform raw showroom footage of the GMC Hummer EV into a high-impact, national-caliber social campaign for a local dealership.
- The Strategy: Drawing inspiration from the vehicle's space-themed identity (specifically its "Interstellar White" paint), I developed a NASA-inspired "mission control" narrative from the ground up. To bridge the gap between a local showroom and high-tech machinery, I integrated an iPhone LiDAR scan as a visual "pattern interrupt" and sourced a licensed, cinematic score layered with authentic NASA radio chatter. This project showcases my ability to supplement limited assets with deep research and immersive sound design to elevate a brand's visual identity.
- The Result: The campaign successfully translated organic engagement into a direct showroom sale for this specific $100k+ vehicle. It serves as a proof of concept for how technical strategy—from SEO-optimized text to immersive storytelling—can turn digital scrollers into high-intent buyers.
