- The Ask: To create a compelling social narrative for the 2024 Camaro Collector’s Edition using only raw showroom footage.
- The Strategy: With no initial creative direction, I conducted a deep dive into Chevrolet’s archives to find the "Panther"—the original secret code name for the 1966 Camaro. I built a multi-stage soundscape and sourced historical documentary footage to bridge the gap between legacy and the modern showroom.
- The Outcome: By emphasizing scarcity—specifically Panther #261 of 350—the final edit transformed a standard sales post into an emotional, high-urgency tribute to the end of an era.
